The CRM dealerships have been waiting for

Close more deals. Faster. Smarter.

Lead Closer is the modern lead-management platform built for dealerships. Rapid-response routing, proprietary AI conversations, drag-and-drop funnels, and multi-source ingestion — all in one beautifully fast workspace.

Start free — no card requiredSee features
Free tier — up to 100 leads Built for compliance AI-native from day one
Inbound lead · AutoTrader.ca
ADF
Sarah Thompson
Interested in a 2024 RAV4 Hybrid · Trade-in: 2019 Corolla
(416) 555-0142
sarah.t@email.com
Stock #TY24-0931
Financing requested
Time to claim
0.0s
Rapid Response · 3 reps notified
JM
Jordan M.
Available
PS
Priya S.
Available
ML
Marcus L.
Available
Average response time on this dealership: 8.2s·Industry average: 14m
Ingests leads from every source dealerships actually use
AutoTraderCarGurusKijiji AutosFacebookCars.comDealer WebsiteTrueCarEdmunds
Everything dealerships need

The features your competitors don’t have.

Lead Closer combines the best ideas from GoHighLevel, Salesforce, and modern automotive CRMs — and adds the ones that have been missing.

Rapid Response

Inbound lead fires to every rep in the pool. First to claim wins — sub-second routing, response time recorded for stats.

Proprietary AI

On-platform lead conversations, sentiment analysis, intent scoring, and next-best-action suggestions. Bring your own OpenAI or Anthropic keys.

Drag-and-drop funnels

Visual automation builder: triggers, emails, SMS, AI replies, branching, delays. No code, no consultants.

Smart lead routing

Source-based buckets, round-robin, simultaneous push, skill-based — assign by every dimension that matters.

Multi-source ingestion

ADF/XML email parsing, webhooks, REST API, Zapier, native AutoTrader/CarGurus/Kijiji adapters. Every lead, one inbox.

Your pipeline, your way

Custom fields, sortable columns, draggable rows, row colors keyed to lead status. Looks like spreadsheet, behaves like rocket.

Email & SMS blasts

Segment your book, design once, blast with confidence. Compliance built-in: CASL, TCPA, opt-out tracking.

Drag-and-drop analytics

Every metric is a tile. Build the dashboard each rep, manager, and GM needs. Export reports in two clicks.

Dealer groups + multi-tenant

Run one rooftop or fifty. Group-level rollups, store-level segregation, GM/manager/agent roles out of the box.

Industry first

Rapid Response. Built into the platform.

The hardest part of dealership CRM has always been: who picks up the new lead? Lead Closer turns it into a race — every eligible rep notified, first-to-claim wins, response time tracked. Studies show 5x conversion when leads are touched within 60 seconds. We measure in seconds, not minutes.

Multi-channel notification
Push, SMS, email, in-app — every rep in the pool, in parallel, the instant a lead lands.
Live countdown
A claim window keeps it competitive. After the window closes, the lead falls back to your routing rules.
First-touch wins
The rep who claims first gets the lead. Recorded down to the millisecond, surfaced in stats.
Manager scoreboards
Average response time, claim rate, and conversion are all charted per rep, per source, per shift.
Avg response
8.2s
-94%
Claim rate
98%
+22pp
Lead → appt
41%
+11pp
Reps reached
3.0x
parallel
Today’s leaderboard
#1Jordan M.
4.1s avg12 wins
#2Priya S.
6.8s avg9 wins
#3Marcus L.
11.4s avg7 wins
AI that actually closes

A proprietary AI that talks like a top closer.

Our model is trained on automotive lead conversations and dealership playbooks. It can hold real conversations, score intent, surface objections, and hand off to a human at exactly the right moment. Bring your own OpenAI or Anthropic API keys, or use ours.

Lead intent scoring
A 0–100 score with a plain-English explanation. Hot leads jump to the top of the queue automatically.
Autonomous conversations
Reply 24/7 over SMS, email, and webchat. Books appointments, requests credit info, and stays in your dealership’s voice.
Mood & objection detection
The AI flags hesitation, price concerns, and warm signals so the human rep walks in already prepared.
Lead Closer AI
Online · responding in 1.2s
Intent 87
Hi! Is the 2024 RAV4 Hybrid still available?
Yes, Sarah — the RAV4 Hybrid (Stock #TY24-0931) is on our lot. I see you mentioned a 2019 Corolla trade-in. Want me to grab a same-day appraisal estimate while you stop by?
Yes please. Can I see it Saturday morning?
Saturday at 10:00 AM works. I’ve held it for you and looped in Jordan, your rep. He’ll bring three lender options for the hybrid + trade combo.
Sentiment
Positive
Next action
Confirm appt
Hand-off
Saturday 10:00
Simple, predictable pricing

One platform. Priced for every dealer.

Start free. Upgrade when you need more. Switch tiers any time — no contracts, no surprises.

Free
$0forever

Kick the tires. No card.

  • Up to 100 leads / contacts
  • 1 user seat
  • Email ingestion (ADF parsing)
  • Basic pipeline & custom fields
  • Lead Closer branding
Start free
Starter
$79/ user / mo

Single rooftops getting serious.

  • Up to 5,000 leads
  • Up to 10 user seats
  • Rapid Response routing
  • Email + SMS via Twilio/SendGrid
  • Drag-and-drop funnels
  • Standard analytics dashboard
Start 14-day trial
Most popular
Pro
$149/ user / mo

The all-in dealership package.

  • Unlimited leads
  • Unlimited user seats
  • Proprietary AI conversations + intent scoring
  • Multi-source ingestion + native adapters
  • Email/SMS blast campaigns
  • Custom drag-and-drop dashboard
  • API + webhooks
  • Priority support
Start 14-day trial
Enterprise
Customdealer groups

Multi-rooftop, SSO, audit logs.

  • Everything in Pro
  • Dealer-group rollups
  • SSO / SAML
  • Custom integrations & SLAs
  • Dedicated success manager
  • On-prem option
Talk to sales

All paid plans include a 14-day free trial. Cancel any time.

The leads are coming in. Close them.

Spin up a free workspace in 60 seconds. Connect your first lead source. Watch your team race to claim the next deal.

Start freeBook a demo